For coaches ready to finally run ads that work  ·  $11 — instant access

Ad Funnel Strategy· Cold Traffic Systems· High-Ticket Ads· Rich & Relaxed Framework· Scale Without the Grind· Ad-Ready Funnels· Ad Funnel Strategy· Cold Traffic Systems· High-Ticket Ads· Rich & Relaxed Framework· Scale Without the Grind· Ad-Ready Funnels·
The Ad Funnel System

Your ads didn't fail. Your funnel did.

The 60-minute training that shows high-ticket coaches exactly what to build before they spend a single dollar on ads — so the results actually come in.

Get instant access — $11

Training · Funnel Map · Checklist · AI Prompts

15×avg client ROI
$50ktop client / mo
$40k+Audrey's monthly
Audrey Castonguay
The real reason ads don't work

It's not your ad. It's not your offer. It's your funnel.

Most coaches who want to run ads don't fail because of bad targeting or poor creative. They fail because nobody showed them what funnel to build before they spent a dollar.

The funnels coaches try to run ads to were built for warm audiences — people who already follow them, already trust them, already know what they do. Cold traffic from ads is a completely different person. Different psychology. Different level of trust. And the funnel has to be built for that.

You don't need to run more ads. You need to know exactly what to build first — so the ads actually have somewhere powerful to send people.
Show me the system →
Audrey Castonguay
Sound familiar?

Why it hasn't worked — yet.

01

You want to run ads but don't know what funnel to create

You know ads are the next step to scale. But every time you try to figure out what to actually build, you hit a wall. A landing page? A VSL? A webinar? Nobody has clearly explained which funnel works for high-ticket coaching — until now.

02

You tried ads before and they didn't convert

You ran the ads. You spent the money. And almost nothing came back. The problem wasn't the ad — it was the funnel behind it. It was built for warm traffic and it quietly killed every cold click that landed on it.

03

You hired an agency and it still didn't work

Most agencies don't understand the coaching space, cold traffic psychology, or what makes a high-ticket buyer say yes. They ran traffic to a broken system and invoiced you for the learning curve.

The coaches scaling with ads aren't spending more than you.
They built the right system first. That is the only difference.

This was made for you if

You're ready to run ads. You just need the map.

Audrey Castonguay
  • You want to run ads but don't know what funnel to build You're ready to scale with paid traffic — you just need someone to show you exactly what to create first.
  • You're at $10k/month and feel capped Organic gets you here. Ads get you past it. But only with the right system in place.
  • You tried ads and wasted money After 60 minutes you'll know exactly why — and exactly what to build differently.
  • You want clients without the daily content grind A funnel that works with cold traffic brings in clients whether you post that week or not.
  • You're done with inconsistent revenue You want a system that runs — not a hustle that depends on you showing up every day.
What's included

Everything you need. Nothing you don't.

One focused 60-minute training. Four deliverables. Zero guesswork about what to build.

01 — Video Training

The 60-Min Ad Funnel System

The complete walk-through of the exact funnel system that turns cold ad traffic into high-ticket clients. You'll see both funnel types, understand which one fits your situation, and know exactly what each page needs to do.

Watch once. Build with confidence.
02 — Visual Blueprint

The Ad-Ready Funnel Map

A done-for-you visual map of the exact funnel structure — every page, every element, every step in order. Save it, print it, and build directly from it. No more wondering what goes where.

Your build-from-this blueprint.
03 — PDF Checklist

Cold Traffic Conversion Checklist

Every element your funnel needs before you run a single ad. Go through it once and know exactly where you stand — and what still needs to be built before your first dollar goes to paid traffic.

Know your gaps before you spend.
04 — Prompt Pack

AI Copy Prompt Templates

Pre-built AI prompts to write your funnel copy in your voice, for your offer — fast. Built for high-ticket coaching language and the psychology of cold traffic audiences who don't know you yet.

Write your funnel copy in hours.
The system

From cold stranger to booked call — on repeat.

1
The traffic

They see your ad

They don't know you yet. That's the point. The right funnel does the selling — not your content, not your DMs, not your existing audience.

2
The landing

They arrive at a page built for strangers

Not for your warm followers — for someone seeing you for the very first time. This is the single shift that separates ads that drain your budget from ads that pay you back.

3
The mechanism

The funnel builds belief without you

Messaging, structure, and positioning do all the heavy lifting. Cold audiences feel like they found exactly what they were looking for — before they've spent a minute with you.

4
The outcome

They book. They buy. On repeat.

While you're doing other things. This training shows you exactly how to build the system that makes this your new normal.

The training covers 2 funnel types. By the end of the 60 minutes, you'll know which one fits your offer — and have a clear map to start building it.

Client results

The proof is right here.

Same system. Different coaches. Different starting points. These results came from having the right funnel in place before spending on ads — not from bigger budgets or better luck.

Jacquie 15× $9k sales from $600 ad spend
Karissa $5k revenue in month one from ads
S. $6k in sales in a single month
N. $50k per month — scaled from $5k/mo

What clients said →

Client result 1
Client result 2
Client result 3
Client result 4
Client result 5
Client result 6
Audrey Castonguay
Meet Audrey

Not an agency. A coach who cracked the code.

Audrey Castonguay is a business coach and ads strategist who helps high-ticket coaches scale with paid ads. She's the creator of the Rich & Relaxed framework — and uses this exact system to generate $30k–$50k in sales every month herself.

She's not an agency that hands your account to a junior strategist. She's a coach who understands messaging, high-ticket buyer psychology, and what cold traffic needs to convert. That's what makes everything she teaches different from anything you've heard from an "ads expert" before.

I kept seeing coaches waste thousands — not because their ads were bad, but because nobody had shown them what to build first.
Get instant access — $11 →
Questions

Everything you want to know.

I don't know what funnel I need — is this for me?

Yes, this is exactly for you. That's the whole point of this training — to show you clearly which funnel works for high-ticket coaching ads, why it works, and exactly what to build. You'll leave with a map, not just information.

Is this a full ads course?

No. This is the essential foundation work — the funnel system you need to have in place before you run a single ad. Without this, even the best ads will underperform. This is the step most coaches miss, and it's why their ads fail.

What if I've never run ads before?

Perfect timing. You'll build the right foundation from day one instead of figuring it out the expensive way. When you do run ads, you'll be set up to win from the first dollar spent.

I tried ads and lost money. Will this help me understand why?

Yes — and more than that. You'll see exactly what was missing and have a clear map to fix it before you spend another cent on traffic.

How long does this take?

60 minutes. Watch it in one sitting and walk away with your funnel strategy mapped out the same day. Built for coaches who don't have time to waste on fluff.

Why is this only $11?

Because this should be in the hands of every coach who needs it — not locked behind a $2,000 program. The value is in what you build after this. This is the starting point that makes everything else work.

Get instant access

Stop guessing. Start building the right system.

Know exactly which funnel works for your ads, what it needs to convert cold traffic, and how to build it — before you spend a single dollar on paid traffic.

Value: $197 $11 60-min Training  ·  Funnel Map  ·  Checklist  ·  AI Prompts
Yes — show me the system →

[INSERT ORDER FORM HERE]

Instant access the moment you complete your order.
Everything is delivered digitally — watch and build at your own pace.

© 2026 Audrey Castonguay  ·  All rights reserved  ·  Results shown are from real clients and are not guaranteed. Individual results will vary.

For coaches ready to run ads that work  ·  $11 — instant access

Ad Funnel Strategy· Cold Traffic Systems· High-Ticket Ads· Rich & Relaxed Framework· Scale Without the Grind· Ad Funnel Strategy· Cold Traffic Systems· High-Ticket Ads· Rich & Relaxed Framework· Scale Without the Grind·
The Ad Funnel System

Your ads didn't fail. Your funnel did.

The 60-minute training that shows high-ticket coaches exactly what to build before they spend a single dollar on ads — so the results actually come in.

Get instant access — $11

Training · Funnel Map · Checklist · AI Prompts

15×avg client ROI
$50ktop client / mo
$40k+Audrey's monthly
The real reason ads don't work

It's not your ad. It's not your offer. It's your funnel.

Most coaches who want to run ads don't fail because of bad targeting or poor creative. They fail because nobody showed them what funnel to build before they spent a dollar.

The funnels coaches run ads to were built for warm audiences — people who already follow them, already trust them, already know what they do. Cold traffic is a completely different person. Different psychology. Different trust level. And the funnel has to be built for that.

You don't need to run more ads. You need to know exactly what to build first — so the ads actually have somewhere powerful to send people.
Show me the system →
Sound familiar?

Why it hasn't worked — yet.

01

You want to run ads but don't know what funnel to create

You know ads are the next step to scale. But every time you try to figure out what to actually build, you hit a wall. A landing page? A VSL? A webinar? Nobody has clearly explained which funnel works for high-ticket coaching — until now.

02

You tried ads before and they didn't convert

You ran the ads. You spent the money. And almost nothing came back. The problem wasn't the ad — it was the funnel behind it. Built for warm traffic, it quietly killed every cold click.

03

You hired an agency and it still didn't work

Most agencies don't understand the coaching space or cold traffic psychology. They ran traffic to a broken system and invoiced you for the learning curve.

The coaches scaling with ads aren't spending more than you.
They built the right system first. That is the only difference.

This was made for you if

You're ready to run ads. You just need the map.

You want to run ads but don't know what funnel to buildYou're ready to scale with paid traffic — you just need someone to show you exactly what to create first.
You're at $10k/month and feel cappedOrganic gets you here. Ads get you past it. But only with the right system in place.
You tried ads and wasted moneyAfter 60 minutes you'll know exactly why — and exactly what to build differently.
You want clients without the daily content grindA funnel built for cold traffic brings in clients whether you post that week or not.
You're done with inconsistent revenueYou want a system that runs — not a hustle that depends on you showing up every day.
That's me — I'm in →
What's included

Everything you need. Nothing you don't.

One 60-minute training. Four deliverables. Zero guesswork.

01 — Video Training

The 60-Min Ad Funnel System

The complete walk-through of the exact funnel system that turns cold ad traffic into high-ticket clients. You'll see both funnel types, understand which fits your situation, and know exactly what each page needs to do.

Watch once. Build with confidence.
02 — Visual Blueprint

The Ad-Ready Funnel Map

A done-for-you visual map of the exact funnel structure — every page, every element, every step in order. Save it, print it, build directly from it.

Your build-from-this blueprint.
03 — PDF Checklist

Cold Traffic Conversion Checklist

Every element your funnel needs before you run a single ad. Go through it once and know exactly where you stand before your first dollar goes to paid traffic.

Know your gaps before you spend.
04 — Prompt Pack

AI Copy Prompt Templates

Pre-built AI prompts to write your funnel copy in your voice, for your offer — fast. Built for high-ticket coaching language and cold traffic audiences who don't know you yet.

Write your funnel copy in hours.
The system

From cold stranger to booked call — on repeat.

1
Cold traffic

They see your ad

They don't know you yet. The right funnel does the selling — not your content, not your DMs.

2
The landing

They arrive at a page built for strangers

Not for your warm followers. This one shift is the difference between ads that drain your budget and ads that pay you back.

3
The mechanism

The funnel builds belief without you

Messaging, structure, and positioning do the heavy lifting. Cold audiences feel like they found exactly what they were looking for.

4
The outcome

They book. They buy. On repeat.

While you're doing other things. This training shows you exactly how to build this system.

The training covers 2 funnel types. By the end of 60 minutes, you'll know which one fits your offer — and have a clear map to start building it.

Client results

The proof is right here.

Same system. Different coaches. Different starting points. These results came from having the right funnel in place before spending on ads.

Jacquie15×$9k from $600 ad spend
Karissa$5krevenue month one
S.$6ksales in one month
N.$50kfrom $5k/mo
What clients said →
Client result 1
Client result 2
Client result 3
Client result 4
Client result 5
Client result 6
Audrey Castonguay
Meet Audrey

Not an agency. A coach who cracked the code.

Audrey Castonguay is a business coach and ads strategist who helps high-ticket coaches scale with paid ads. She's the creator of the Rich & Relaxed framework — and uses this exact system to generate $30k–$50k in sales every month herself.

She's not an agency that hands your account to a junior strategist. She's a coach who understands messaging, high-ticket buyer psychology, and what cold traffic needs to convert. That's what makes everything she teaches different from anything you've heard from an "ads expert" before.

I kept seeing coaches waste thousands — not because their ads were bad, but because nobody had shown them what to build first.
Get instant access — $11 →
Questions

Everything you want to know.

I don't know what funnel I need — is this for me?

Yes, this is exactly for you. That's the whole point of this training — to show you clearly which funnel works for high-ticket coaching ads, why it works, and exactly what to build. You'll leave with a map, not just information.

Is this a full ads course?

No. This is the essential foundation — the funnel system you need before you run a single ad. Without this, even the best ads will underperform.

What if I've never run ads before?

Perfect timing. You'll build the right foundation from day one. When you do run ads, you'll be set up to win from the first dollar spent.

I tried ads and lost money. Will this help?

Yes — you'll see exactly what was missing and have a clear map to fix it before spending another cent on traffic.

How long does this take?

60 minutes. Watch in one sitting and walk away with your funnel strategy mapped out the same day.

Why is this only $11?

Because this should be in the hands of every coach who needs it — not locked behind a $2,000 program. The value is in what you build after this.

Get instant access

Stop guessing. Start building the right system.

Know exactly which funnel works for your ads, what it needs to convert cold traffic, and how to build it.

Value: $197 $11 Training · Funnel Map · Checklist · AI Prompts Yes — show me the system →

[INSERT ORDER FORM HERE]

Instant access the moment you complete your order. Everything delivered digitally.